27 | 02 | 2017

This is a whole new post for the Blog


Many people think building a successful online shop, or any other online business, is less hard-work than any traditional businesses.They are wrong. The same amount of effort and dedication will be required online, it is just a different medium.

The most successful online merchants are those who come more often to their website, use crisp, clear and eye-catching photos, write their own full product description and better promote online and off-line their online store. In sum they work harder.


There are two billion people with Internet access. It's a huge and fast-growing market but, unfortunately, you cannot address it all.

On the Internet, it really doesn't matter if you are physically located one km away of live in the other side of the world. It always boils down to the product itself. Your customers will be able to find and quickly buy something they are keen on but cannot purchase close to their geographical location. But as quick as they can find you, they can also visit other websites doing the same business and buy there instead. That's way you need to dominate your "niche" market.

With such a big audience there is much bigger prospective clients for "niche" products, products which are unique and compete in its superior quality, design and functionality than you can possible have by serving you local market.

It's always easier trying to be "Vintage Port Wine" online retail leader than trying to make a dent on the "All Type of Wines" market. There's is just too much competition, both online and offline. What the benefit for any person on buying a simple table red wine online and wait for it to arrive if he can just buy it on his local super-market on the way home?

The good news are that starting a full online business requires much less investment than a traditional one. You will be able to successfully launch it with a few hundred Euros instead of several thousands.


Your product's perceived value to the customer is very attached to the quality of the branding and image of your website. This also holds truth for the your entire company. People will consider a lousy online shop just as reflection of a lousy business.

Having a good company name and a matching Internet domain (like vintageport.com) is the first step of many others. Starting your online business by focusing on online shopping cart software instead of your core business is very likely a mistake, especially considering the many turn-key solutions available, like ours. This will set you free of heavily invest in server hardware, expensive technicians and web-design boutiques to take your business out of the ground.

A store template fully matching your corporate image and colors, with a well-thought logo will provide a more rememberable and consistent experience to your clients, which will help you convert into sales later. Choosing a Plus plan on Jumpseller grants you access to fuly edit your template code, including HTML / CSS / Javascript.

Once again, the most important asset in your online store are the products, and the bigger selling point on them are its images. They should transmit as much as possible information to your clients and be crispy and clear. To have decent images you won't need to have a last-generation camera, any 150 Eur range camera will do, if you take care about setting a proper product background scenery, avoid light reflection and shades in our items and have proper contrast between your online shop background and your product's images background. White background product images against white background online shops works best.

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